I just purchased a new home. Well an old home with character as they say. An exciting (and exhausting) time for the family and our list of “to dos” and ideas grows daily.
These ideas of course include the kitchen. New appliances? Maybe, but I want to learn more about what we currently have. However there is a problem. I don’t have any of the user manuals. Which leads me to CommonAngels’ latest invest in OwnerIQ. In simple terms, OwnerIQ is an online place where you can find support information for many of those items in your home, including finding those lost (or non-existent in my case) user manuals.
So back to my kitchen. I have a Maytag oven, Whirlpool microwave and dishwasher, and a Kenmore fridge. The sticker inside the built-in microwave says 1990. I visit one of OwnerIQ’s sites, kitchenmanuals.com, and start searching. I find the microwave manual, then the dishwasher. The Kenmore fridge is a little more challenging, not because of the site, but because I did not know who the manufacturer was. Some more searching and I discover its Amana. Armed with this knowledge I locate an Amana side-by-side fridge manual on the site. For the Maytag oven, the site included a helpful link to Maytag’s user manuals and viola, the manual I’m looking for is there. OwnerIQ now keeps my manuals in my online library, ready for access anytime.
Ok, so enough of my home adventures. Why did CommonAngels invest in OwnerIQ? At its heart, OwnerIQ is an online advertising business built around helping us, the consumer, with self support issues, such as finding user manuals. We are all aware that advertising dollars continue to move online. But what is interesting is that were starting to see not just search and transaction oriented advertising dollars, but money being spent to support brand and awareness, and coming from consumer product companies. OwnerIQ plays neatly into these developing trends with its ability to deliver what it has termed ownership targeted media programs. These are programs based around what consumers own combined with demographic information – providing advertisers opportunities to strengthen relationships with folks like you and me. And as I think about replacing that old microwave and oven (the family has said it must go), it’s an opportunity for manufacturers to influence my purchase decision.
We also had a chance to invest in a tremendous team whom we have had the pleasure of working with before. We’re excited, the team is pumped, and good things are happening. And if you need to find that long lost manual, I suggest a visit to OwnerIQ
